Hear it pronouncedOpinion
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An opinion is a person's ideas and thoughts towards something which it is either impossible to verify the truth of, or the truth of which is thought unimportant to the person. It is an assertion about something especially if that something lies in the future and its truth or falsity cannot be directly established e.g. induction. An opinion is not a fact, because opinions are either not falsifiable, or the opinion has not been proven or verified. If it later becomes proven or verified, it is no longer an opinion, but a fact.
In economics, philosophy, or other social sciences, analysis based on opinions is referred to as normative analysis (what ought to be), as opposed to positive analysis, which is based on scientific observation (what materially is).
Historically, the distinction of proven knowledge and opinion was articulated by some Ancient Greek philosophers. Plato's analogy of the divided line is a well-known illustration of the distinction between knowledge and opinion.
Robert Webb, half of the Mitchell and Webb comedy duo, identified the phenomenon of idle opinion. Mitchell and Webb had come in for considerable criticism in the UK for their Apple Mac commercials, which contrasted the Mac with the PC. Webb noted that the vast bulk of the criticism happened during office hours, when people should have been doing their jobs. After 5pm each day, the criticism in blogs and Web chatrooms dried up. His conclusion is that idle opinion consists of views that people don't hold strongly, or indeed that they are careless as to whether they hold the view at all. 'Critics' just want to be part of a discussion, to hear themselves expressing the view, rather than do their daily grind in which their views were never sought.
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An Opinion can also be an idea which fails to be disproven despite opposing or dissimilar ideas of the same concept. Though an opinion may be an unimportant idea or belief it denotes the investment in an affecting premise. Also an opinion, by nature, has the quality of being able to bring issue in and out of objectivity. Some things will remain opinion no matter the conditions applicable to itself in debate. One may say, Coffee is good in taste, which is completely subjective, but if the issue becomes agreed upon in fact the meaning of good will be modified to coffee being a quality of good rather than good being a quality of coffee. To a lesser extent all true opinions are a truth while falsehoods are inacurate and/or untruthful information.
Ethics exploits thee truth condition of opinions; objectivity being a definitive of ethics. Therefore objectives can be derived from opinions.